Home » Branding and Product Design: An Integrated Perspective by Monika Hestad
Branding and Product Design: An Integrated Perspective Monika Hestad

Branding and Product Design: An Integrated Perspective

Monika Hestad

Published April 1st 2013
ISBN : 9781409464372
Unknown Binding
150 pages
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 About the Book 

Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika HestadMoreBranding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the authors research, her years of teaching, and her own practice. Interviews delivering an insider perspective on major brands bring abstract concepts to life. This is a book for design practitioners, marketers and others working with designers and for those teaching and studying at the intersection between design and branding.